Apology over offensive T-shirts

A clothing company has apologised for selling T-shirts with offensive slogans including 'Keep Calm And Rape' on Amazon - claiming it was an "error".

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Web expert: 'Offensive T-shirts unlikely to exist'

The offensive T-shirts available for sale on Amazon which said "Keep Calm and Rape Her" are unlikely to exist away from the internet, an experienced web commentator has told ITV News.

Blogger Pete Ashton said the company Solid Gold Bomb has more than 500,000 different products for sale on Amazon, which would suggest it is using a computer programme to generate the designs for the T-shirts. Once a design has been purchased the company then makes the T-shirt, he said.

Mr Ashton, who is not connected to the company in any way, said the use of computer algorithms to develop designs online is common among web retailers, blogging:

Yes, Amazon shouldn’t be advertising these shirts. Yes, Solid Gold Bomb should have checked through their verb list before starting the algorithm. But as mistakes go it’s a fairly excusable one, assuming they now act on it.

– Pete Ashton

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