Founder of 'offensive' T-shirt firm: 'I am sorry'

Michael Fowler, founder of US clothing company Solid Gold Bomb has apologised for the offensive slogans on T-shirts advertised for sale on Amazon.

In a statement on the company's website, he said: "I am sorry. As the party responsible within our company for scripting and creating this automated process that created the matched slogans for this "Keep Calm" series, I apologise for the offensive response this has created across the world".

One of the offensive T-shirts that was on sale on the Amazon UK website
One of the offensive T-shirts that was on sale on the Amazon UK website before it was withdrawn yesterday Credit: Amazon UK

He went on: "Currently, our listings have been fully removed and we are working to delete the entire parody series.

"Rest assured, we do not condone the offence nor do we have any desire to promote it."

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Apology over offensive T-shirts

A clothing company has apologised for selling T-shirts with offensive slogans including 'Keep Calm And Rape' on Amazon - claiming it was an "error".