British comedy film first to be distributed by Xbox only

A British comedy film is to be available to watch exclusively on Xbox 360 in what the movie's producers say is a world first.

The film's trailer plays up its pioneering tech experiment.

Thanks to a distribution deal with Microsoft, Pulp will bypass cinemas and DVD releases to premiere to users with an Xbox Live subscription on March 4th.

A screengrab from Pulp.

A trailer for the film has notched up more than a million views on YouTube (contains strong language).