'Irresponsible advertising' in the payday loans sector
Sajid Javid, Economic Secretary to the Treasury told Daybreak that there was "lots of irresponsible advertising" in the payday loans sector.
He said it needs to be addressed by an independent regulator, to make sure vulnerable consumers are not being targeted.
Payday lenders could be made to change the way they target customers under new laws to be revealed by the government.
The measures come as a report reveals serious problems in the market are harming consumers.
More top news
Family of murdered soldier pays emotional tribute
The family of murdered soldier Lee Rigby paid tribute to him on Friday as detectives continued an investigation into his killing.
British WWII hero Jim Flint celebrates 100th birthday
As Jim Flint, one of WWII's most decorated airmen, celebrated his 100th birthday, ITV News looks back on his incredible life.
Emergency landing at Heathrow disrupts travellers
A BA jet was forced to make an emergency landing after one engine caught fire and the cowling of the other blew-off.