A Government clampdown on payday lenders could see them facing new rules on how they advertise.
Under the plans, the number of adverts firms are allowed to put out per hour, would be limited, as well as the times they can advertise.
Firms could also be made to make sure that interest rates are clearly displayed as part of the advert.
Working alongside the Advertising Standards Authority, the Government aims to make sure that advertising does not tempt consumers to take out payday loans which could be unsuitable.
More top news
Former US President George H.W. Bush is in intensive care after suffering from pneumonia, as his wife is admitted as a precaution.
The tech giant is taking steps to measure economic confidence and steps to halt the spread of fake news, but denied that it was a publisher.
Temperatures still a talking point