This is a welcome step in the right direction, but a restriction on advertising time does not go far enough.
These loans are targeted at financially vulnerable, often desperate people, and companies must be restricted - by regulation - from giving loans to those who simply cannot afford to repay them.
Cuts to trading standards have restricted the ability of officers to crack down on illegal loan sharks. Unison hopes the same mistakes will not be made with the new Financial Conduct Authority.
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Andreea Cristea, 29, remains in a critical condition after being rescued from the Thames after a terror attack along Westminster Bridge.
The Prime Minister has praised the former soldier's "huge professionalism" in trying to save the life of Pc Keith Palmer.
The man who carried out the Westminster attack is thought to be British born and was once investigated by MI5, the Prime Minister has said.