This is a welcome step in the right direction, but a restriction on advertising time does not go far enough.
These loans are targeted at financially vulnerable, often desperate people, and companies must be restricted - by regulation - from giving loans to those who simply cannot afford to repay them.
Cuts to trading standards have restricted the ability of officers to crack down on illegal loan sharks. Unison hopes the same mistakes will not be made with the new Financial Conduct Authority.
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A cloudy start in the east with the odd spot of drizzle, but brightening up here through the morning.
Charlie Gard's parents are spending their "last precious moments" with the terminally ill boy after a legal fight over his treatment ended.
Leaseholds on new-build houses could be banned outright under proposals to stamp out abuses of the system.