This is a welcome step in the right direction, but a restriction on advertising time does not go far enough.
These loans are targeted at financially vulnerable, often desperate people, and companies must be restricted - by regulation - from giving loans to those who simply cannot afford to repay them.
Cuts to trading standards have restricted the ability of officers to crack down on illegal loan sharks. Unison hopes the same mistakes will not be made with the new Financial Conduct Authority.
More top news
A teachers' union has suggested the number of teachers facing abuse on social media has more than doubled in just 12 months.
A survey has found that one in five young professionals in the UK consider themselves to have a drinking problem.
Rain will spread eastwards across southern areas tonight. Clear and frosty in the north.