This is a welcome step in the right direction, but a restriction on advertising time does not go far enough.
These loans are targeted at financially vulnerable, often desperate people, and companies must be restricted - by regulation - from giving loans to those who simply cannot afford to repay them.
Cuts to trading standards have restricted the ability of officers to crack down on illegal loan sharks. Unison hopes the same mistakes will not be made with the new Financial Conduct Authority.
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Damon Smith from Newton Abbot was found guilty of planting a home-made bomb on the London Underground in October.
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Megan Hurley had reportedly been at the concert with her brother Bradley, 21, who remains in hospital after the terror attack.