This is a welcome step in the right direction, but a restriction on advertising time does not go far enough.
These loans are targeted at financially vulnerable, often desperate people, and companies must be restricted - by regulation - from giving loans to those who simply cannot afford to repay them.
Cuts to trading standards have restricted the ability of officers to crack down on illegal loan sharks. Unison hopes the same mistakes will not be made with the new Financial Conduct Authority.
More top news
A man and a woman have been charged with murder after a badly burned body was found in the back garden of a house in south-west London.
After a chilly start, there will be some warm sunshine across southern and eastern parts.
Labour is ready for another election after June's vote "changed politics in this country", Jeremy Corbyn has declared.