This is a welcome step in the right direction, but a restriction on advertising time does not go far enough.
These loans are targeted at financially vulnerable, often desperate people, and companies must be restricted - by regulation - from giving loans to those who simply cannot afford to repay them.
Cuts to trading standards have restricted the ability of officers to crack down on illegal loan sharks. Unison hopes the same mistakes will not be made with the new Financial Conduct Authority.
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Doctors cannot explain it but the extraordinary bond between new mum Holli Cheung and her son Jordan may have saved her life.
David Cameron has begun a whirlwind tour of Europe to discuss his terms for renegotiating the UK's membership of the EU with key leaders.
Through the rest of today showers will continue across many northern areas, whereas for much of England and Wales it'll stay largely dry.