This is a welcome step in the right direction, but a restriction on advertising time does not go far enough.
These loans are targeted at financially vulnerable, often desperate people, and companies must be restricted - by regulation - from giving loans to those who simply cannot afford to repay them.
Cuts to trading standards have restricted the ability of officers to crack down on illegal loan sharks. Unison hopes the same mistakes will not be made with the new Financial Conduct Authority.
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Paul Burrell, the former butler to Princess Diana, will enter the Celebrity Big Brother house tonight as part of a new task.
Simon Cowell has the Overs category while Cheryl Fernandez-Versini will be mentoring the Groups.
The author of the new James Bond novel has apologised after he said that British actor Idris Elba is "too street" to play the spy.