This is a welcome step in the right direction, but a restriction on advertising time does not go far enough.
These loans are targeted at financially vulnerable, often desperate people, and companies must be restricted - by regulation - from giving loans to those who simply cannot afford to repay them.
Cuts to trading standards have restricted the ability of officers to crack down on illegal loan sharks. Unison hopes the same mistakes will not be made with the new Financial Conduct Authority.
More top news
High levels of immigration to the UK are unsustainable and threatening the cohesion of society, Home Secretary Theresa May is to warn.
A homeless woman lay dead at a McDonald's for hours as oblivious diners ate around her.
A priest rescue several coffins that had floated away in a cemetery during unprecedented floods in the US state of South Carolina.