This is a welcome step in the right direction, but a restriction on advertising time does not go far enough.
These loans are targeted at financially vulnerable, often desperate people, and companies must be restricted - by regulation - from giving loans to those who simply cannot afford to repay them.
Cuts to trading standards have restricted the ability of officers to crack down on illegal loan sharks. Unison hopes the same mistakes will not be made with the new Financial Conduct Authority.
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The East Coast rail line becomes privately run from today after more than five years in the public sector.
Ireland suffocated England into full submission with a 19-9 victory, setting up a serious tilt towards a first Grand Slam since 2009.
Strictly Come Dancing's stand-in presenter Zoe Ball has ruled herself out of taking the role full time.