This is a welcome step in the right direction, but a restriction on advertising time does not go far enough.
These loans are targeted at financially vulnerable, often desperate people, and companies must be restricted - by regulation - from giving loans to those who simply cannot afford to repay them.
Cuts to trading standards have restricted the ability of officers to crack down on illegal loan sharks. Unison hopes the same mistakes will not be made with the new Financial Conduct Authority.
More top news
One of the attackers who murdered a priest in a French church during morning mass in Normandy has been named by prosecutors.
Father Jacques Hamel has been described as man who dedicated his life to his parishioners and still regularly led mass, even at 86.
Rain will spread southeastwards through N. Ireland, Wales and England overnight.