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EU ban on animal testing comes into effect

Beauty retailer The Body Shop and non-profit organisation Cruelty Free International celebrated a milestone in 20 years of animal rights campaigning, as an EU ban on animal testing for cosmetics came into effect today.

Anita Roddick of the Bodyshop and comedian Alexei Sayle campaigning in 1996. Credit: PA

From today onwards, anyone wishing to sell new cosmetic products and ingredients in the EU must not test them on animals anywhere in the world.

Singer Leona Lewis, who is also part of the campaign, urged governments around the world to introduce a ban on animal testing for cosmetics.

Lewis said: "Together we can send a message to governments worldwide that cruelty free is the humane future.”