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Cameron apprenticeship pledge

The Prime Minister is expected to pledge today that it should be the "new norm" for school leavers to take an apprenticeship or go to university.

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Make apprenticeships more 'responsive to employers'

Apprenticeship opportunities in the UK need to be challenged further, the Prime Minister has said.

David Cameron, who will be visiting a training academy today, said standards need to be raised, making apprenticeships more "responsive to the needs of employers."

But we need to challenge ourselves to go even further, that is why I want it to be the new norm for young people to either go to university or into an apprenticeship. We need to look at how we can expand apprenticeship opportunities so that they are available to all young people who are ready and eager to take them up, and aspire to get ahead in life.

– David Cameron

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