The Wine and Spirit Trade Association told the BBC that consumers would "welcome" plans to drop the minimum pricing of alcohol in England and Wales.
Consumers will welcome the report that the prime minister is reconsidering plans to hike up the cost of alcohol.
Minimum unit pricing would penalise responsible drinkers and treat everyone who is looking for value in their shopping as a binge-drinker.
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Former Chancellor Lord Geoffrey Howe was Margaret Thatcher's longest-serving Cabinet minister, also taking on the role of Foreign Secretary.
Lord Geoffrey Howe is known by many for his resignation speech which was seen as the catalyst which destroyed Margaret Thatcher.
This week daytime temperatures reached 19C. Next week we are expecting 13C by day and close to freezing at night.