The Wine and Spirit Trade Association told the BBC that consumers would "welcome" plans to drop the minimum pricing of alcohol in England and Wales.
Consumers will welcome the report that the prime minister is reconsidering plans to hike up the cost of alcohol.
Minimum unit pricing would penalise responsible drinkers and treat everyone who is looking for value in their shopping as a binge-drinker.
More top news
Novak Djokovic has secured his fifth Australian Open title with a four set 7-6 (7-5), 6-7 (4-7), 6-3, 6-0 victory over Andy Murray
Fire crews released a woman from an overturned car after it went off the A12 at Ingatestone in Essex.
Star of cult TV drama The Wire actor Idris Elba has said he sees himself as "an odd, tall black man that doesn't quite fit in".