The Wine and Spirit Trade Association told the BBC that consumers would "welcome" plans to drop the minimum pricing of alcohol in England and Wales.
Consumers will welcome the report that the prime minister is reconsidering plans to hike up the cost of alcohol.
Minimum unit pricing would penalise responsible drinkers and treat everyone who is looking for value in their shopping as a binge-drinker.
More top news
The athlete was in training in Spain when he was involved in a head-on collision with a car driving on the wrong side of the road.
A big difference in temperatures again today
An inquest into the 2015 terror attack has heard tour operators wanted to increase security but did not want holidaymakers to be "scared".