The Wine and Spirit Trade Association told the BBC that consumers would "welcome" plans to drop the minimum pricing of alcohol in England and Wales.
Consumers will welcome the report that the prime minister is reconsidering plans to hike up the cost of alcohol.
Minimum unit pricing would penalise responsible drinkers and treat everyone who is looking for value in their shopping as a binge-drinker.
More top news
Cambridge Analytica say allegations against Alexander Nix do not represent the values or operations of the firm.
Republican Senator and former presidential nominee, John McCain has blasted Trump calling Putin's victory "a sham election".
Spring delay for the Equinox