Professor Sir Ian Gilmore, chair of the Alcohol Health Alliance (AHA) and the Royal College of Physicians, has urged the government to "stand firm" on introducing a minimum unit price for alcohol amid reports that David Cameron is considering dropping it.
The only opposing force that has emerged against MUP (minimum unit price for alcohol) in recent times has been a high profile, well-funded campaign led by the global alcohol producers. This is a group with a clear interest in prioritising profits over public health.
We urge the government to stand firm on MUP in the confidence that the evidence gets stronger, and the support base wider, for this policy by the day.
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