More than half of consumers have changed their shopping habits as a result of the horsemeat scandal, a survey for consumer group Which? has found.
It also found that public trust in the food industry has dropped by 24%, with 30% of those polled now buying less processed meat and a quarter (24%) buying fewer ready meals with meat in or choosing vegetarian options.
The results of the survey comes as supermarket giant Tesco announced it had withdrawn a line of its frozen meatloaf after tests revealed it contained between 2% and 5% horse meat.
Populus surveyed 2,064 UK adults online between February 22 and 24.