The sustained pressure on consumer spending was reflected in our like-for-like sales performance, which was not as good as it should have been. We have implemented a range of measures to address this and are making good progress in improving our promotional effectiveness and in communicating our points of difference.
Recent events have underlined why it's so important that we tell our customers how and why we're different and what our vertical integration really means for them. Food quality, provenance and the issue of trust are at the forefront of consumers' minds and these are all areas where Morrisons has something genuinely different to offer.
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The plans had been in development since 2014, but would help underline Britain as a "global player" following the Brexit result.
The number of calls about children suffering or witnessing emotional abuse or physical violence in the home has surged in recent years.
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