The sustained pressure on consumer spending was reflected in our like-for-like sales performance, which was not as good as it should have been. We have implemented a range of measures to address this and are making good progress in improving our promotional effectiveness and in communicating our points of difference.
Recent events have underlined why it's so important that we tell our customers how and why we're different and what our vertical integration really means for them. Food quality, provenance and the issue of trust are at the forefront of consumers' minds and these are all areas where Morrisons has something genuinely different to offer.
More top news
A group of friends in Haverhill have left one of their mates with a fractured spine after a prank with a home-made ejector seat went wrong
Temperatures will remain low for most of the country as Britain battles against wintry showers, snow and gales this afternoon.
A giant panda has been caught in camera breaking iron bars and moving into the other cell to have a taste of milk in the next cell.