Dalton Philips, Morrisons CEO has said that the supermarket's late entry to the online market will prove to be an advantage.
Mr Philips told ITV News, "There are often 'last mover' advantages because you can learn where others have made mistakes.
"It's a market that's growing really quickly, we've been doing it for about two years in a smaller way...so we've been learning a lot in the last 24 months - now it's time to accelerate."
Morrisons are currently in talks with Ocado over possible online offerings.
More top news
Joshua beat the older, more experienced boxer in front of 90,000 fans in Wembley Stadium.
Dry for most of the night. Rain in the southwest by dawn.
Host Paddy McGuinness tweeted a tribute to contestant Charlie Watkins whose date was featured in Saturday's episode.