Morrisons to launch online food by January 2014

Morrisons has said it plans to launch an online food offer by January 2014 to better compete with rivals as it posted its first fall in full-year profits for six years.

Unlike the other grocers that make up Britain's so called "big four" - market leader Tesco, Wal-Mart's Asda and J Sainsbury - Morrisons currently does not have a website for the home delivery of food.

Morrisons is in talks with British online grocer Ocado which could lead to some form of partnership deal, but has said its online offering would not be dependant on the Ocada talks.

Today's announcement that we are launching an online food offer in 2014 is another important step in Morrisons strategy of being 'Different and Better than Ever'. We may be a late entrant to the online food market but we have learnt from our involvement with Kiddicare and Fresh Direct. We have long been a leader in fresh food and our craft skills and vertical integration really set us apart 3 from the competition. Ensuring that these points of difference translate into our online food offer will be a priority.

– DALTON PHILIPS, MORRISONS CHIEF EXECUTIVE

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