Tony Ball, chairman of Transport for the Local Government Association said too much of the budget for resurfacing roads is spent on filling in holes, and not enough on resurfacing.
Speaking to Daybreak he said, nationally there is a £3 billion budget to fix potholes, but that too much of the money is spent on "reactive, as opposed to proactive."
Mr Ball added that local councils need more upfront funding to fix the solution.
More top news
Hundreds of hotels in the UK have poor food hygiene ratings, some which need improvement urgently, but are withholding them from the public.
Delivery company Deliveroo insists the majority of its riders are happy, as an ITV News investigation reveals the hardship of life for many.
Bavaria is set to roll out a ban of the full-face veil in a number of public places, including schools and universities.