Reporters at the Paolo Di Canio press conference were given strict instructions that we would only answer questions about football.
Di Canio says he initially thought the phonecall in which he was offered the job was a "joke".
Now he says he has passion and focus, and doesn't care about the headlines in the press. He said he would bet "everything he has" on the club staying up.
Sunderland manager Paolo Di Canio denied he was a racist or fascist after his controversial appointment received fresh criticism.
Yesterday's press conference at Sunderland's Academy of Light training base was illuminating in every way but one.
Paolo Di Canio refused to answer questions on whether he is a fascist but said the controversy surrounding his appointment was "ridiculous."