Is it a game changer for Facebook? Almost certainly not. I suspect it will appeal to the die hard FB addicts but do consumers really want FB content to take over their whole phone?
What about all the other live feeds already available on your phone? What about all the other things you care about outside of FB connections?
Why would anyone want to put a FB soul into their phone? Will Apple or Samsung worry? Why would they? There isn't much here despite the fanfare.
More top news
Andrew Nay smashed into a family's car with his 4x4 during a road rage chase leaving two young sisters paralysed, a court heard.
Susan Whiting was attacked with a blunt object at the couple's bungalow, wrapped in a shower curtain, and hidden under a bed.
Teenager TJ Khayatan carried out the prank at the San Francisco Museum of Modern Art - and later posted the results on Twitter.