Is it a game changer for Facebook? Almost certainly not. I suspect it will appeal to the die hard FB addicts but do consumers really want FB content to take over their whole phone?
What about all the other live feeds already available on your phone? What about all the other things you care about outside of FB connections?
Why would anyone want to put a FB soul into their phone? Will Apple or Samsung worry? Why would they? There isn't much here despite the fanfare.
More top news
The 12 Years A Slave director is filming an artwork as a 'lasting memorial' to the Grenfell Tower fire tragedy.
A frosty start to Sunday for many with slow-clearing mist and fog in the southeast.
Diane Abbott said Labour's position is to have 'less bureaucracy' in order to allow easy movement for EU migrants.