– Paul Thompson, mobile advertising firm BlisMedia
Is it a game changer for Facebook? Almost certainly not. I suspect it will appeal to the die hard FB addicts but do consumers really want FB content to take over their whole phone?
What about all the other live feeds already available on your phone? What about all the other things you care about outside of FB connections?
Why would anyone want to put a FB soul into their phone? Will Apple or Samsung worry? Why would they? There isn't much here despite the fanfare.
Facebook has revealed software which it hopes will reinvent the way people use social networks on their phones. Home, a series of apps, will takeover the home screen of Android phones.