Is it a game changer for Facebook? Almost certainly not. I suspect it will appeal to the die hard FB addicts but do consumers really want FB content to take over their whole phone?
What about all the other live feeds already available on your phone? What about all the other things you care about outside of FB connections?
Why would anyone want to put a FB soul into their phone? Will Apple or Samsung worry? Why would they? There isn't much here despite the fanfare.
More top news
Father of drowned Syrian boy Alan Kurdi says he is comforted by impact of his son's death, as hia family is reportedly accepted by Canada.
A year ago the International Court of Justice ruled that Japan's decades-old whale hunt in the Antarctic should stop.
Shadow chancellor John McDonnell has backed a free vote for MPs on the issue.