Is it a game changer for Facebook? Almost certainly not. I suspect it will appeal to the die hard FB addicts but do consumers really want FB content to take over their whole phone?
What about all the other live feeds already available on your phone? What about all the other things you care about outside of FB connections?
Why would anyone want to put a FB soul into their phone? Will Apple or Samsung worry? Why would they? There isn't much here despite the fanfare.
More top news
Over the next 24 hours we are going to see snow and ice across many parts, although it is looking calmer from Sunday onwards.
A young grey seal found in a farmer's field on Monday is making progress say RSPCA staff. He's thought to have a head injury.
The UK economy, boosted by the inclusion of the sex and drugs industry in the calculations, is now the world's fifth largest, but only just.