Is it a game changer for Facebook? Almost certainly not. I suspect it will appeal to the die hard FB addicts but do consumers really want FB content to take over their whole phone?
What about all the other live feeds already available on your phone? What about all the other things you care about outside of FB connections?
Why would anyone want to put a FB soul into their phone? Will Apple or Samsung worry? Why would they? There isn't much here despite the fanfare.
More top news
Britain's youngest MP in 350 years said that the Commons still has a 'boys club atmosphere' which is 'alive and well'.
The National Lottery is upping the number of balls from 49 to 59, a move statisticians point out will make hitting the jackpot harder.
The Tory peer and former Marks & Spencer chief has been named as chairman of the 'In Campaign'.