Is it a game changer for Facebook? Almost certainly not. I suspect it will appeal to the die hard FB addicts but do consumers really want FB content to take over their whole phone?
What about all the other live feeds already available on your phone? What about all the other things you care about outside of FB connections?
Why would anyone want to put a FB soul into their phone? Will Apple or Samsung worry? Why would they? There isn't much here despite the fanfare.
More top news
A teenager from Bradford who was indoctrinated with 'chilling' extremist views has been jailed for plotting to go to Syria to fight for IS.
Georgina Ferguson was on a carriage behind the one that was bombed. This is her very personal story of 7/7.
HSBC has sacked employees who staged a mock Islamic State-style beheading during a team-building exercise.