Is it a game changer for Facebook? Almost certainly not. I suspect it will appeal to the die hard FB addicts but do consumers really want FB content to take over their whole phone?
What about all the other live feeds already available on your phone? What about all the other things you care about outside of FB connections?
Why would anyone want to put a FB soul into their phone? Will Apple or Samsung worry? Why would they? There isn't much here despite the fanfare.
More top news
Almost 20,000 hand-made shrouded figures have been laid out to mark the 100th anniversary of the Battle of the Somme.
Jeremy Corbyn has come under fire in a fresh row over Israel after he appeared to compare the Israeli state to jihadi terrorists.
Thousands of soldiers who died in the Battle of the Somme will be remembered today at commemoration events across the UK and France.