Elisabeth Buggins, the chair of the UK Organ Donation Taskforce, has urged people to discuss their intentions for their organs with loved ones.
She told ITV News presenter James Mates that talking about the issue helps to avoid grief stricken decisions which can burden families at times of death.
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The mobile phone provider was fined by Ofcom after overcharging around 40,000 customers nearly £250,000 over calling "150."
Colo became a mother of three, grandmother of 16, great-grandmother of 12 and great-great-grandmother of three.