Elisabeth Buggins, the chair of the UK Organ Donation Taskforce, has urged people to discuss their intentions for their organs with loved ones.
She told ITV News presenter James Mates that talking about the issue helps to avoid grief stricken decisions which can burden families at times of death.
More top news
Choir wins public vote, while judges pick dancers ahead of 12-year-old singer-songwriter Henry Gallagher.
The hunt for murder suspect Jed Allen has ended after police found his body two days after discovering his mother, stepdad and sister dead.
A woman who had been searching for her mother for more than 10 years has been reunited with her after posting an appeal on social media.