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OFT investigate 'free' app games

"Free" web and app-based games aimed at children are being investigated by the Office of Fair Trading over concerns about costs for extras. In March, a five-year-old boy racked up charges of £1,700 playing games on his parents' iPad.

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OFT: Parents and children subject to 'unfair pressure'

The OFT said they are concerned that children and parents are subject to "unfair pressure" to purchase, when playing on web or app based games, which can lead to "substantial costs".

The OFT is not seeking to ban in-game purchases, but the games industry must ensure it is complying with the relevant regulations so that children are protected. We are speaking to the industry and will take enforcement action if necessary.

– Cavendish Elithorn, OFT senior director for goods and consumer

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