Too many consumers are being misled by retailers into buying own-brand products because the packaging mimics well-known equivalents, consumer campaigners have said.
A fifth of Which? members said they had accidentally bought a supermarket version of a favourite brand at least once.
The consumer group found that more than 150 own-label products that it considered to have "borrowed" elements from the packaging of branded competitors.
These included Kellogg's Coco Pops, McVitie's Digestives, Simple cleanser and wipes, Jacob's Cream Crackers and Radox bath gel.
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The badly-stricken mountain village of Ghyampesal is just 10 miles away from the epicentre of the quake.
It's all going on tonight - as belt of rain sweeps from in from the west - lively downpours will mean rumbles of thunder and hail
A baby boy, born yesterday into a disaster zone, has not yet been given a name as his family and his village wait for help.