Own-label products, which tend to be cheaper than brands, are becoming more popular among consumers struggling with tightened finances and rising food prices, according to Which.
Its survey on own-brand packaging found
- 18% of members had deliberately bought an own-label product because it resembled the branded equivalent.
- 60% of these shoppers doing so because it was cheaper and 59% wanting to see if it was as good.
- But consumers looked upon own-brand products less favourably when they were confused by the packaging, with 38% of those who bought such a product by mistake saying it annoyed them and 30% reporting that they felt misled.
More top news
South Africa's ruling ANC party, the party of Nelson Mandela, has never been so divided nor mired in scandal.
An icy start to Sunday followed by rain for many
A GoFundMe page was set up by the children's uncle to raise £15,000 for their funerals.