Own-label products, which tend to be cheaper than brands, are becoming more popular among consumers struggling with tightened finances and rising food prices, according to Which.
Its survey on own-brand packaging found
- 18% of members had deliberately bought an own-label product because it resembled the branded equivalent.
- 60% of these shoppers doing so because it was cheaper and 59% wanting to see if it was as good.
- But consumers looked upon own-brand products less favourably when they were confused by the packaging, with 38% of those who bought such a product by mistake saying it annoyed them and 30% reporting that they felt misled.
More top news
About 6,500 migrants have been saved off the Libyan coast in one of the largest rescue missions this year.
Amy Sharp, 18, posted the request on a Facebook post appealing for her whereabouts after she escaped from a police station.
The Smile singer was pictured appearing to be carried out of the London carnival - but later tweeted she was fine and "just a lightweight".