ASA: Tobacco adverts were 'likely to mislead'

The Advertising Standards Authority has upheld a complaint from a tobacco company after a second set of anti-plain cigarette packaging adverts have been banned. It said:

Because we considered that consumers would understand the claim 'the black market in tobacco is booming' to mean that the problems with the tobacco illicit market had been increasing, when we understood that that was not the case, we concluded that the ads were likely to mislead.

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2nd set of tobacco ads banned

A second round of anti-plain packaging ads have been banned for making potentially misleading claims. Japan Tobacco International had a set of ads banned last month for making false claims about government policy.