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2nd set of tobacco ads banned

A second round of anti-plain packaging ads have been banned for making potentially misleading claims. Japan Tobacco International had a set of ads banned last month for making false claims about government policy.

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Second round of anti-plain cigarette packaging ads

A second round of anti-plain packaging ads, making potentially misleading claims about the black market and unpaid duty, have been banned.

In response to the Government's plain packaging consultation, national press ads placed by Japan Tobacco International (JTI) claimed that "the black market in tobacco is booming".

JTI had a different set of ads banned by the Advertising Standards Authority (ASA) last month Credit: Danny Lawson/PA Wire

The adverts said standardising packs would make them easier to fake, costing taxpayers in the long run.

Challenging both the claims, Cancer Research UK said they were both unsubstantiated and misleading.

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