A second round of anti-plain packaging ads, making potentially misleading claims about the black market and unpaid duty, have been banned.
In response to the Government's plain packaging consultation, national press ads placed by Japan Tobacco International (JTI) claimed that "the black market in tobacco is booming".
The adverts said standardising packs would make them easier to fake, costing taxpayers in the long run.
Challenging both the claims, Cancer Research UK said they were both unsubstantiated and misleading.
More top news
Celebrating his expected win, Putin said Russia was ready to cooperate with British authorities in the Sergei Skripal investigation.
Largely dry elsewhere tonight with a widespread frost and icy stretches
The so-called mini-Beast from the East has swept in, bringing with it snow, ice and strong winds.