Japan Tobacco International has claimed that the market in illicit goods is a major global problem and which has grown significantly in size and value over the last 30 years.
The company, which had a different set of ads banned by the Advertising Standards Authority (ASA) last month for making false claims about government policy, said HMRC figures from 2011 showed that the illicit tobacco trade already cost taxpayers up to £3 billion per year in lost revenues.
Examples were provided of the £3 billion figure including in a letter to the Home Secretary from MP Jim Sheridan and by the HMRC itself.
More top news
Big Ben will fall silent on Monday for renovations following a backlash from MPs over the proposed four-year timetable for the work.
Rain will push into the northwest, turning heavy and persistent in places
Thousands of dangerous appliances are still in use across the UK despite years of warnings about the dangers.