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2nd set of tobacco ads banned

A second round of anti-plain packaging ads have been banned for making potentially misleading claims. Japan Tobacco International had a set of ads banned last month for making false claims about government policy.

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Tobacco group will continue to 'express our concerns'

Cancer Research UK has welcomed the banning of the second set of anti-plain packaging adverts from Japan Tobacco International.

This welcome judgment highlights that yet more of Japan Tobacco's claims are misleading. The tobacco industry has focused its opposition to plain, standardised packs on a claim the illicit trade would increase.

– Sarah Woolnough, Cancer Research UK's executive director of policy and information

JTI's head of corporate affairs in the UK, Paul Williams said:

Whilst we will not publish the advertisement in question again, we disagree with those who appear to wish to close down this debate by challenging the semantics of our statements rather than the substance.

We will continue to express our concerns, as it is essential that common sense and sound evidence prevail.

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