This welcome judgment highlights that yet more of Japan Tobacco's claims are misleading. The tobacco industry has focused its opposition to plain, standardised packs on a claim the illicit trade would increase.
JTI's head of corporate affairs in the UK, Paul Williams said:
Whilst we will not publish the advertisement in question again, we disagree with those who appear to wish to close down this debate by challenging the semantics of our statements rather than the substance.
We will continue to express our concerns, as it is essential that common sense and sound evidence prevail.
More top news
One Direction star Niall Horan has taken to Twitter to condemn a group of "fans" sending him abusive messages about his family.
In the latest in an ongoing 'row', Barnaby Joyce said he was the Hollywood actor's Hannibal Lecter, playing games in his mind.
Soldiers and veterans are being encouraged to "take back control" and vote to leave the EU by a number of senior military officers.