Energy regulator Ofgem has responded to claims that customers will spend more money on their energy bills following confusing changes to tariffs.
An Ofgem spokesman said that Ofgem's reforms will deliver a "simpler, clearer and fairer energy market for consumers", making it easier for them to choose the right deal for them.
– Ofgem spokesman
Which? is misrepresenting the purpose of the tariff comparison rate and how it fits into the full scope of Ofgem's reform package. The tariff comparison rate acts as a prompt to consumers to take a look at comparative deals . The tool is similar to the 'typical
APR' used in financial services marketing. But it is partnered with personalised consumption information necessary to make a full and accurate cross market comparison , which every supplier must provide via bills and annual statements. Ofgem's reforms will also see suppliers cheapest deals on your bill.