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Apple under pressure over profit

Apple is coming under pressure to keep its reputation as a leading technological innovator after posting its first profit fall in a decade.

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Apple set to announce first fall in profits in a decade

Apple is expected to reveal a dip in profits today for the first time in a decade. It is because of a slowdown in sales of the iPhone and suggestions the company has lost crucial ground to rivals such as Samsung.

Just last week Apple lost its position as the world's most valuable publicly traded company Credit: Reuters

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