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Apple under pressure over profit

Apple is coming under pressure to keep its reputation as a leading technological innovator after posting its first profit fall in a decade.

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Apple profits could be hit 'by as much as 20%'

  • Last week Apple lost its position as the world's most valuable publicly traded company when its shares hit their lowest levels in a year-and-a-half
  • Some analysts say the fall in profits could be as high as 20%, compared with the same period last year
  • The result would mark the first time Apple has suffered a fall in earnings since 2003 when it opened its iTunes Store
  • Apple has faced pressure from investors calling for new big products along with mounting competition from Samsung which unveiled its latest Galaxy S4 handset last month

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