Apple profits could be hit 'by as much as 20%'

  • Last week Apple lost its position as the world's most valuable publicly traded company when its shares hit their lowest levels in a year-and-a-half
  • Some analysts say the fall in profits could be as high as 20%, compared with the same period last year
  • The result would mark the first time Apple has suffered a fall in earnings since 2003 when it opened its iTunes Store
  • Apple has faced pressure from investors calling for new big products along with mounting competition from Samsung which unveiled its latest Galaxy S4 handset last month


Apple under pressure over profit

Apple is coming under pressure to keep its reputation as a leading technological innovator after posting its first profit fall in a decade.