Apple under 'tremendous pressure' to retain crown

Apple is a more mature company than it was five years ago and with that maturity we see more stability than surges in profits and revenues.

They are under tremendous pressure to retain the crown of being an innovator. The next 12 months will be crucial for Apple to promote the view that it still has the power to create new products.

– Ajay Bhalla, professor of global innovation management

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Apple under pressure over profit

Apple is coming under pressure to keep its reputation as a leading technological innovator after posting its first profit fall in a decade.