Its ability to innovate and shock has been brought into question, whilst the company is under pressure to deploy some of its massive cash pile/
However, with the new versions of the iPhone and iPad yet to come, and with the rumoured Apple TV and iWatch in the pipeline, it would be a brave call to continue to bet against Apple.
Despite the pressure, the market consensus is still a strong buy.
Apple has come a long way since the company was formed in 1976. Here are some key dates in its long history.
Second quarter profits for the company were down £1.38 billion from the same time last year, and the next 12 months will be crucial.
Technology writer Tom Chatfield says Apple risks losing pace with the marketplaces it once defined.