An FA statement noted that Suarez's punishment considered the danger of damage to the reputation of English football, including that the incident became "the top trend on Twitter worldwide".
(58) The FA submitted that Mr Suarez’s action took place in the 65th minute of the match between Liverpool and Chelsea, two of the most distinguished and heralded clubs in England.
The match was televised live to millions of viewers both domestic and overseas. Within a few hours of the match, reference to the incident was both headline news around the country and the top trend on Twitter worldwide.
Luis Suarez failed to "fully appreciate the gravity and seriousness" of his bite on Branislav Ivanovic, an FA report concluded.
The FA says it intends to punish Suarez more than the usual three games. Well why is it? He didn't hurt anyone. Ivanovic is not in plaster.
Liverpool had a real chance to steal the moral high ground. Among fans I heard irritation that Suarez had stained the club’s name again.