The Football Association released a statement explaining the decision to ban Luis Suarez for ten games.
It said his previous disciplinary record was not taken into consideration:
We did not take into consideration any previous Disciplinary Records of Mr Suarez and considered the offence in isolation.
It found that the Suarez's bite was clearly intentional and also "very rare":
(40) Whilst we could not reasonably be expected to consider or understand the state of mind of Mr Suarez at the time, it would be preposterous to conclude that it was not an intentional act.
(41) We found that biting an opponent in itself was extremely shocking, unexpected and truly exceptional. Whilst there are numerous violent conduct cases arising out of physical bodily contact between players, the incidents of biting an opponent are very rare.
Luis Suarez failed to "fully appreciate the gravity and seriousness" of his bite on Branislav Ivanovic, an FA report concluded.
The FA says it intends to punish Suarez more than the usual three games. Well why is it? He didn't hurt anyone. Ivanovic is not in plaster.
Liverpool had a real chance to steal the moral high ground. Among fans I heard irritation that Suarez had stained the club’s name again.