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Google boss claims YouTube has already overtaken TV

Google boss Eric Schmidt has declared that YouTube has overtaken TV Credit: Pool/ABACA/Press Association Images

Google boss Eric Schmidt has declared that the video-sharing website YouTube has already overtaken television.

YouTube, which is owned by Google, recently recorded an audience of one billion unique visitors per month, however Mr Schmidt confidently predicted figures of "six or seven billion" in the future.

Robert Kyncl, YouTube's global head of content, insisted that it is a completely different experience to that of TV due to the greater levels of "engagement".

"TV is one-way. YouTube talks back" he said.