Spice Girls musical closes due to poor ticket sales

The Spice Girls-inspired musical Viva Forever! is to close after just seven months in the West End.

The show at the Piccadilly Theatre will officially shut at the end of June due to poor ticket sales.

The show's producer Judy Craymer, who previously worked on the smash hit Mamma Mia!, expressed her sadness at the difficult decision citing "very tough economic times" as a key reason behind the closure, but insisted the "legacy of Spice Girls will never fade".

Written by comedian Jennifer Saunders, the show charted the trials and tribulations of wannabe girlband Eternity and featured songs from the Spice Girls.

However, the musical failed to go down well with the critics; the Daily Mail's Quentin Letts labelling the show a "a prize Christmas turkey".

The Spice Girls have thanked fans and the cast for supporting the show, stating that they were "thrilled that the thousands of people who came to the show had as much fun as we did".

Read: Spice Girls attend musical premiere