BT takes on Sky with 'free' sport

BT Sport has sought to compete with BSkyB by announcing that its new channels will be available at no extra cost to BT broadband customers. From the summer it will own the rights to 38 live Premier League fixtures as well as the FA Cup and UFC.

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BT aiming to 'massively undercut' Sky on sport in pubs

BT Sport plans to tempt pubs from Sky with a sports package which it claims could be 78% cheaper than its rival.

BT is offering pubs and clubs 12 months' subscription for the price of nine, which BT said for many independent pubs works out at £135 per month.

Hotels, golf clubs and betting shops will also be offered sport packages which BT said "massively undercut" its rival.

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