BT Sport plans to tempt pubs from Sky with a sports package which it claims could be 78% cheaper than its rival.
BT is offering pubs and clubs 12 months' subscription for the price of nine, which BT said for many independent pubs works out at £135 per month.
Hotels, golf clubs and betting shops will also be offered sport packages which BT said "massively undercut" its rival.
More top news
Some sunshine is breaking through the wintry weather as Spring arrives.
On this day in 1890 the Forth Rail Bridge was opened by the future King Edward VII and became one of the engineering marvels of the world.
Police are investigating the theft of two Harris hawks after a break-in at Loch Lomond Bird of Prey Centre in Scotland.