BT Sport plans to tempt pubs from Sky with a sports package which it claims could be 78% cheaper than its rival.
BT is offering pubs and clubs 12 months' subscription for the price of nine, which BT said for many independent pubs works out at £135 per month.
Hotels, golf clubs and betting shops will also be offered sport packages which BT said "massively undercut" its rival.
More top news
Thursday brings better temperatures
Quick-thinking Derek Trow reversed his bus, carrying 11 schoolchildren, off the bridge as it started collapsing in front of him.
A former soldier pleaded guilty to a catalogue of abuse towards a three-year old boy including inflicting electric shocks on him.