BT Sport plans to tempt pubs from Sky with a sports package which it claims could be 78% cheaper than its rival.
BT is offering pubs and clubs 12 months' subscription for the price of nine, which BT said for many independent pubs works out at £135 per month.
Hotels, golf clubs and betting shops will also be offered sport packages which BT said "massively undercut" its rival.
More top news
Midfielder Kartie Chapman's husband and three sons, will be nervously watching the semi-final against Japan back in England.
The Duke of Cambridge has called England Women footballers to wish them well in their World Cup semi-final against Japan
Stories continue to emerge of the heroism and compassion of Tunisians who tried to help in the wake of the Sousse attack.