BT Sport plans to tempt pubs from Sky with a sports package which it claims could be 78% cheaper than its rival.
BT is offering pubs and clubs 12 months' subscription for the price of nine, which BT said for many independent pubs works out at £135 per month.
Hotels, golf clubs and betting shops will also be offered sport packages which BT said "massively undercut" its rival.
More top news
Scattered showers in the north-west, elsewhere mostly dry and bright.
As Labour's turmoil continues and the Tories deal with the fallout of Brexit, the Lib Dems think they have something to offer voters.
People are invited to share alleged racism or xenophobia stories after Brexit vote to highlight "need for a plan to tackle" social effects.