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BT takes on Sky with 'free' sport

BT Sport has sought to compete with BSkyB by announcing that its new channels will be available at no extra cost to BT broadband customers. From the summer it will own the rights to 38 live Premier League fixtures as well as the FA Cup and UFC.

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BT signs Rio Ferdinand for TV sports coverage

Ferdinand has played 486 Premier League games and has 81 England caps. Credit: PA

Manchester United defender Rio Ferdinand has signed a three-year deal with BT Sport as the company prepares to launch its new sports TV channel.

BT said Ferdinand would be employed as an "interviewer, programme-maker and football expert."

The new channel will broadcast 38 Premier League fixtures next season as well as top flight games from Italy, France, Brazil and USA.

Ferdinand said: “I am really excited about joining BT Sport. I will be doing a lot more than sitting on a sofa working as a football expert.

"I am going to be able to make programmes for BT Sport, not just about football, but also about other things that I am passionate about."

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