BT Sport has announced that its new channels will be available at no extra cost to BT broadband customers.
The channels own the rights to 38 live Premier League fixtures as well as FA Cup and Europa League matches on ESPN, women's tennis matches, MotoGP races and UFC fights.
BT chief executive Ian Livingstone said the pricing was aimed at increasing the number of UK households which subscribe to sports channels.
"UK Sports fans have had a rough deal for too long. Many have been priced out of the market but we will change this by giving away BT Sport for free with our broadband," he said.
"Sports fans are the winners today."