PR and brand consultant Mark Borkowski said "Brand Beckham" showed no signs of flagging despite the footballer's retirement:
Whatever David Beckham chooses to do it's going to make news. There's still gold to be plundered.
It's not about how successful he is on the pitch and it hasn't been for some time.
Forget all the footballing iconography and him posing in his underpants, he's a very powerful figure in terms of charitable causes. All sorts of causes could benefit from his brand.
But while he's still got his looks, youth and energy I think he will be linked more to media than perhaps causes.
With professional football now behind him and money not an issue, what could David Beckham turn his hand to now?
Former England captain David Beckham announced today that he will retire from football at the end of the season.
A look back at the career, on and off the field, of the world's most recognisable footballer.