Ocado move a 'significant strategic step for Morrisons'

The launch will see the retailer use Ocado's recently opened distribution centre in Warwickshire for deliveries through a Morrisons-liveried fleet.

The 25-year deal involves Morrisons paying up to £170 million to Ocado to acquire the site and equipment.

This agreement is a significant strategic step for Morrisons.

From a standing start, Morrisons will be competing in the fast-growing online channel by the end of this year with a really compelling proposition.

The customer gets our affordable fresh food delivered by Ocado's state-of-the-art distribution system.

– Morrisons chief executive Dalton Philips

Advertisement

Morrisons to begin online sales

Supermarket Morrisons is to start its online groceries business by the end of this year after unveiling a tie-up with delivery firm Ocado.