The British Retail Consortium hit back against the Lose the Lads' Mags campaign, saying that its members do not sell anything illegal and follow industry guidelines:
BRC members don't sell anything it isn't legal to sell and they have long followed joint industry guidelines, as well as taking their own independent voluntary action, to make sure that front covers which may concern some people are displayed discreetly.
Our members regard their stores as family-friendly environments which is why conversations with staff and customers about what they believe is appropriate will continue
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The supermarket made the change after getting feedback from customers who said they felt under pressure as they finished their shop.