Telecoms giant BT has hit customers with a 9% hike in the cost of its line rental saver scheme just weeks after promising free live Premier League action to its broadband customers.
The group has increased its Line Rental Saver Plan, which allows customers a better deal by paying a year advance, from £129 to £141 from June 1.
BT denied the move was linked to its push into sports broadcasting, which is seeing the firm muscle in on Sky's dominance of sport after winning a three-year deal to show 38 Premier League games a season.
The group said: "Line Rental Saver continues to offer a generous discount of 23% on the price of our standard line rental, saving customers £44 a year."
"This increase, which is the first for 14 months, does not affect existing Line Rental Saver customers. Customers who take standard line rental from BT will benefit from our price freeze until 2014" it added.