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Discounts boost shop sales

The high street bounced back to sales growth in May as offers and discounts tempted shoppers into stores, figures show.

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BRC: Retail sales still a 'delicate balancing act'

The British Retail Consortium director general Helen Dickinson said retailers had contended with changeable weather patterns with a good result as the outcome. She said:

The signs are that temporary discounts and offers worked well to tempt shoppers into stores and clear some of the stock that had been slow to sell during the preceding months.

This strategy paid off particularly well for furniture and flooring, May's best-performing category.

Customers are still price-conscious but responding well to good deals, especially for big-ticket items. But volatile economic conditions mean that this will remain a delicate balancing act for some time to come.

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