Dr Andrew Murrison MP, the Prime Minister's special representative for the centenary commemoration, said it would remember the lives of combatants and civilians.
It will be about young people, the object and custodians of the legacy.
To see youngsters gazing out over row upon row of headstones in places like Passchendaele is to recalibrate our prejudices of our much-maligned British youth.
If you want to know why all of this matters, ask them. Centenaries are an open invitation to plumb the historical record, to challenge mythology and to seek new insights and fresh perspectives.
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