The CEO of Prostate Cancer UK has said the Stand By Your Man campaign is a "real opportunity" to get men and their loved ones talking about prostate cancer.
Owen Sharp, who praised the "incredible" cast list involved in the Fathers Day film, said:
"We know we are starting to raise awareness but we know we have so much further to go.
"The whole idea behind it is to get conversations going around every kitchen table, round every journey in every car or any other time people are talking about things."
Meet our prostate cancer blogger Patrick. He's had first hand experience of the condition, and speaks to us candidly about his fight.
ITV has teamed up with charity Prostate Cancer UK to ask people to stand by the men in their lives and fight against the disease.
Actor Neil Stuke, who stars alongside Ray Winstone and Tamzin Outhwaite in a new film about prostate cancer, writes about the disease.