Campaign is real 'opportunity' to get men talking

The CEO of Prostate Cancer UK has said the Stand By Your Man campaign is a "real opportunity" to get men and their loved ones talking about prostate cancer.

Owen Sharp, who praised the "incredible" cast list involved in the Fathers Day film, said:

"We know we are starting to raise awareness but we know we have so much further to go.

"The whole idea behind it is to get conversations going around every kitchen table, round every journey in every car or any other time people are talking about things."

Read about the Stand By Your Man pledge here.

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Prostate cancer campaign

ITV and Prostate Cancer UK have teamed up to ask people to make a pledge to stand by the men in their lives and unite in the fight against the disease.