Prostate cancer campaign

ITV and Prostate Cancer UK have teamed up to ask people to make a pledge to stand by the men in their lives and unite in the fight against the disease.

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Film aimed at those 'not being reached' by campaigns

Martin Sadofski, who wrote the film Fathers Day, said it was important to reach an audience who were not usually reached by campaigns in order to raise awareness of prostate cancer.

The screenwriter, who was delighted with the A-list cast who starred in the film, said:

"The nice thing about it was to go for an audience that wouldn't normally read about prostate cancer so we wanted to go for the kind of guys that like football, watch blockbuster action films the guy on the building site, the taxi driver.

"It was important for us to reach an audience that weren't being reached."

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