Martin Sadofski, who wrote the film Fathers Day, said it was important to reach an audience who were not usually reached by campaigns in order to raise awareness of prostate cancer.
The screenwriter, who was delighted with the A-list cast who starred in the film, said:
"The nice thing about it was to go for an audience that wouldn't normally read about prostate cancer so we wanted to go for the kind of guys that like football, watch blockbuster action films the guy on the building site, the taxi driver.
"It was important for us to reach an audience that weren't being reached."
Meet our prostate cancer blogger Patrick. He's had first hand experience of the condition, and speaks to us candidly about his fight.
ITV has teamed up with charity Prostate Cancer UK to ask people to stand by the men in their lives and fight against the disease.
Actor Neil Stuke, who stars alongside Ray Winstone and Tamzin Outhwaite in a new film about prostate cancer, writes about the disease.