Sainsbury's sales figures rise again

Sainsbury's kept up the pressure on faltering rival Tesco today by extending its run of sales growth to a 34th quarter in a row.

The supermarket chain said its market share is continuing to grow after like-for-like sales rose 0.8 percent, a week after Tesco reported a sales fall of 1 percent.

Sainsbury's is gaining ground on its main supermarket rival Tesco Credit: Rui Vieira/PA Archive

Sainsbury's has prospered with its "Live Well for Less" offer to hard-pressed households squeezed by falling real wages.