Morris the Cat runs for mayor in Mexico

A cat's bid to become mayor of the Mexican city of Xalapa, has become a social media phenomenon.

Morris the Cat's campaign was initially started as a joke by a group of friends who were disenfranchised with their local politicians.

However, since its launch with the slogan, "Tired of voting for rats? Vote for a cat", the campaign has gathered momentum.

A woman holds Morris the Cat campaign materials Credit: Reuters/Oscar Martinez

A Facebook page now more than 131,000 likes, more than any of his human competitors in the election.

The Guardian quotes the cat's owner Sergio Chamorro as saying: "Morris has become an expression of how fed up people are with all the parties and a political system that does not represent us".

Mexico will hold its local elections on 7 July.

Mayoral candidate Morris the Cat is held by his owner at his home Credit: Reuters