The Government has unveiled a new standard food labelling system, but it remains voluntary and firms that do not use it will not be named and shamed.
So why doesn't the Government make it compulsory?
Health minister Anna Soubry told me: "If we were to legislate, it would take far longer and it would get tied up".
More top news
Three men have been arrested in Sweden on suspicion of taking part in a rape that was streamed live on Facebook.
An 11-year-old girl has died in a three-car motorway crash.
They wanted it - all power to British courts. Now they've got a taste of what it means. And they might not like it.