The Government has unveiled a new standard food labelling system, but it remains voluntary and firms that do not use it will not be named and shamed.
So why doesn't the Government make it compulsory?
Health minister Anna Soubry told me: "If we were to legislate, it would take far longer and it would get tied up".
More top news
Internet search engine says Cilla Black was the subject of more online searches than Kim Kardashian this year, beaten only by Taylor Swift.
A supermarket price war and fierce competition across the rest of the high street has seen shop prices slumped by a record level last month.
The PM urged Tory MPs not to side with Jeremy Corbyn by opposing British airstrikes against Islamic State in Syria, ahead of a Commons vote.