Phillip Schofield has leapt to the defence of This Morning co-host Holly Willoughby following the furore over her "unsuitable" choice of dress for the final of The Voice.
The BBC apologised to viewers after more than 100 complaints were made after the presenter wore a low-cut black lace maxi dress for the final which was broadcast before the watershed.
Schofield took to Twitter to mock the decision:
"139 complaints over Holly's gorgeous Voice dress. Let's hope those outraged on behalf of their kids don't take them to the beach this summer...God forbid they might see a woman in a bikini before 9pm and be traumatised by the sight of her cleavage."
In a statement a BBC spokesman said the corporation was sorry if some viewers found the dress "unsuitable".
"Holly enjoys fashion and we felt the dress she wore for the live final of The Voice UK was glamorous and wholly appropriate for the occasion.
"We don't believe it would have gone against audience expectations for a TV spectacle such as this."