Twitter users have taken to the social networking site, reflecting the size and extent of the fire in Smethwick:
Fire still burning at Jayplas Recycling Plant in Smethwick - thoughts are with the 11 injured firefighters.
Ash cloud only just starting to clear from Smethwick & we're a good 5/10 miles away in Aston it was like it was a minute away was that bad.
Can actually see the smoke from the Smethwick fire on my road. I don't even live in Smethwick? #massivefire
Firefighters are struggling to deal with a fire at a recycling plant in the Midlands which was started by a stray Chinese lantern.
Around 50,000 tonnes of plastic recycling material and a factory is on fire in Smethwick.